How to Do Keyword Research for a Blog in 2025
You gave your best efforts to your blog. You created a wonderful piece of written work.
However, no one is coming to the site. Why not?
People may not happen to know about your blog.
You should do keyword research to deal with this problem. It makes it possible for you to determine:
- The kinds of things people look for on the web
- Determining which words to insert in your blog
- Ways to increase visitors arriving from Google
Don’t worry! Learning the steps makes the task look easy
What Is a Keyword?
Keywords are words and phrases that people put into Google to try and find information.
Examples of keywords:
- “simple banana bread recipe”
- “the best spots to travel in Europe”
- “starting a blog”
Correctly choosing keywords for your blog makes it possible for Google to present your blog to those searching.
What Is Keyword Research?
To do keyword research, you find out the words people use while searching and use them in your blog article.
- Just like fishing, engineering often needs patience.
- When you find where the fish are, you can catch them more easily.
- Knowing which terms people enter can help you bring in more readers.
Free Tools to Help You in 2025
There are ways to research good keywords that don’t require any money. These are really powerful and effective tools.
1. Google Search
- Head over to the Google website by going to google.com.
- Start by typing what your blog will be about.
- Check the list of suggestions delivered by Google
Example:
Look up “easy dinner ideas”
Google shows:
- Simple recipes kids will enjoy for dinner
- quick dinners for those just starting to cook
- Simple chicken dinners
- These are genuinely things that people try to find.
2. Google Trends
Visit the website Google Trends.
It shows:
- What topics people are interested in at this time
- What is currently trending during this month or year
People tend to search for Christmas cookies in December because it is always a popular recipe in that month.
3. Ubersuggest
You can go to ubersuggest.com to start.
It shows:
- How often is a word looked up by people each month
- How easily or hard the word appears in Google search results
- Other ideas for related keywords
4. AnswerThePublic
Get started by going to answerthepublic.com
Type in “WordPress” for your keyword and you will see various questions about it.
- How can WordPress be used?
- Is WordPress something people can use at no cost?
- What should I do to set up my own WordPress blog?
- It helps you find out what subjects are interesting to people.
Step-by-Step: How to Do Keyword Research
Step 1: Pick Your Blog Topic
Plan and consider your blog. What would you like to write an email about?
Examples:
- Tips from a food blogger: “suggestions for healthy snacks for kids”
- Travel blogger: the most interesting cities to go to in Japan
- Author: “The best applications for students”
Step 2: Type Your Idea into a Tool
Try using Google, Ubersuggest or another similar site.
Example:
Look for suggestions of healthy snacks for kids by typing that term into Ubersuggest.
You’ll see:
- healthy snacks to bring to school – 9,900 searches/month
- easy ways to eat healthy – 4,400/month
- only healthy snacks are allowed for kids – $1,300/month
- All of these are solid ideas for keywords.
Step 3: Choose Your Main Keyword
Decide on one main keyword that:
- A search history with a large number of searches is a positive sign (1,000+ is very good).
- It is fairly simple to rank for this keyword (see the score from Ubersuggest).
Example:
Main search words: “healthy snacks for kids at school”
Step 4: Use the Keyword in the Right Places
- Add the keyword you chose to the source:
- The name you give your blog
- The first 100 words to your work
- Make sure to add at least one heading (choose H2 or H3)
- Alternative image text
- Your blog post URL is yourblog.com/healthy-snacks-school
- Also, remember to include other keywords in your post to tell Google about your topic
Bonus Tip: Add Internal Links
Associate your new post with your other blog posts by adding links. As a result, your readers benefit while Google is able to interpret what your writing is about.
Example:
If talking about snacks, mention another post of yours like:
Great Ideas for Kids’ Lunchbox
Mistakes to Avoid
- Try not to use your keyword much more than needed (called “keyword stuffing”).
- Use tools rather than guessing to find out what people are looking for on the Internet.
- Remember to test if a keyword is difficult to achieve in the search results.
Quick Keyword Checklist Before You Publish
- Was your title and URL created around the main keyword?
- Does the first 100 words of your text contain your keyword?
- Did you include useful related keywords in your text?
- Did you add links to your other blog posts?
- Did you write alt text for every image you put on the pages?
More Helpful Posts from WPAddonBox
Need further tips on using blogging and SEO?
Final Thoughts: Use Keywords to Grow Your Blog
It works like a map for finding search terms. It brings people to your blog when they look for related topics.
- Picking the best words and putting them where they should be, you can avoid bad news spreading.
- Increase the reading audience for your blog.
- Be found at the top when people search on Google
- Develop your blog in the year 2025.
- Start small. Use what the platform offers. Focus on making your writing fit the people who will read it.
You are ready for this.