Best Time to Post on Instagram in Pakistan (2025)
In 2025, Instagram is a major social media platform, especially in areas where internet use is going up, including Pakistan. Posting content through Scheduler at the optimal time can give brands, influencers, content creators or small businesses a surge in views and more interactions. When you use the best time to share, the people who use the app most often and follow you are more likely to see your post.
At what time should we post on Instagram in Pakistan in 2025? We can explore the data, trends and insights to make sure you benefit from every post.
Why Timing Matters on Instagram
Relevance, how recent a post is and the level of engagement it gets are the main ways Instagram ranks content. Posting at times when your followers are most active helps your content be seen first. This leads to:
- Higher reach
- More likes, comments, and shares
- Better chances of landing on the Explore page
- Increased follower growth and visibility
In Pakistan, user behavior on social media is influenced by daily routines, work schedules, religious practices, and cultural habits, all of which play a role in determining the best time to post.
General Best Times to Post on Instagram in Pakistan (2025)
Based on research from social media analytics tools and local usage trends, here’s a general breakdown of the best times to post in Pakistan:
📅 Best Days to Post:
- Instagram users are especially active in engagement on Tuesday, Wednesday and Thursday.
- The lowest engagement tends to happen on Sundays, unless you’re posting about lifestyle, entertainment or religion/spirituality.
🕒 Best Times of Day to Post:
- During morning hours (8 AM – 10 AM), many people turn to Instagram before heading off to work or school.
- At lunchtime (1 PM – 3 PM), most scroll the web on their phones during short breaks.
- At night (7 PM – 10 PM): Most users log onto social media, so companies get the best response during these hours.
Best Posting Times by Day
| Day | Best Times to Post (PKT) |
|---|---|
| Monday | 9 AM, 1 PM, 8 PM |
| Tuesday | 8 AM, 2 PM, 9 PM |
| Wednesday | 9 AM, 12 PM, 8 PM |
| Thursday | 10 AM, 1 PM, 9 PM |
| Friday | 8 AM, 12 PM, 10 PM |
| Saturday | 11 AM, 3 PM, 9 PM |
| Sunday | 12 PM, 5 PM, 8 PM |
These are general trends based on average user behavior. Your audience might behave slightly differently, which brings us to the next point: personalization.
How to Find the Best Time for Your Audience
To truly optimize your Instagram posts, you need to look at your own analytics. Here’s how:
1. Use Instagram Insights
If you have a Creator or Business account, Instagram provides data on:
- When your followers are most active by hour and day
- Age, gender, and location demographics
Go to your profile > Insights > Audience, and scroll down to see active hours and days.
2. Experiment with Post Times
Try posting at different times of the day and week for 2–3 weeks. Track the engagement rates (likes, comments, saves, shares) and note the patterns.
3. Use Scheduling Tools with Analytics
With Later, Buffer, Hootsuite and Metricool, you can discover the peak times that your audience is online and these platforms will suggest the best times for you to post.
Consider Cultural and Seasonal Factors in Pakistan
In Pakistan, timing isn’t just about clocks—it’s also about context.
✨ Religious Considerations:
- During Ramzan, users are often more active after Iftar (7 PM – 2 AM).
- On Fridays, avoid posting during Jumu’ah prayer time (12 PM – 2 PM).
- Religious holidays like Eid or Ashura can shift user behavior and content preferences.
☀️ Weather and Seasons:
- In summer, people may stay indoors and scroll during hot afternoons.
- In winter, users may be more active in the evening when they’re home early due to shorter days.
📱 Work & School Schedules:
- Most professionals and students are available during breaks or after 6 PM.
- Weekend behavior may vary by region, with rural vs. urban differences in online time.
Pro Tips for Posting on Instagram in Pakistan
- Post consistently – Algorithm favors accounts that post regularly.
- Use Reels and Stories – They’re shown more prominently and often get higher reach.
- Engage within the first 30 minutes – Reply to comments and DMs to boost post ranking.
- Use local hashtags – Examples: #KarachiBlogger, #PakistaniFashion, #LahoreEats
- Localize your content – Use Urdu captions or regional references to connect better.
Final Thoughts
There isn’t a universal best time for posting on Instagram in Pakistan in 2025. But weekday mornings and evenings are usually when traffic is at its best. When you know your audience well, experiment and use Instagram analytics, you can adjust when you post.